Holley Receives Prestigious “Best New Product” Award at SEMA 2023

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Holley claimed one of the highest honors at SEMA 2023, the world’s premier automotive aftermarket trade show. The company’s Easy Level™ Fuel Level Sender was named SEMA “Best New Product” in the highly competitive Engineered New Product category.

Featuring cutting-edge LiDAR technology to precisely measure fuel level, Holley’s Easy Level Fuel Level Sender has revolutionized the fuel sender market with its unprecedented accuracy and ease of installation. The product uses laser technology and a long-life sensor to quickly read fuel levels with zero contact. It requires no moving parts and is compatible with most fuel tanks and electronic fuel gauges.

“This award is a testament to our team’s commitment to delivering breakthrough innovation that meets the needs of our customers and exceeds their expectations,” said Matthew Stevenson, President and Chief Executive Officer, Holley. “We are excited to continue pushing the boundaries of performance across all our aftermarket segments to deliver the next generation of product technology for all types of enthusiasts.”

Holley’s Easy Level Fuel Level Sender was one of many products on display in the company’s SEMA 2023 showcase space in Central Hall. Also featured were Holley’s Sniper 2 EFI technology for classic cars, Superchips Pulsar XT wireless inline tuning module for late model truck applications, and APR turbo charger for European vehicles. Holley and its Detroit Speed & Engineering brand also attracted significant attention at SEMA 2023 for their latest joint restomod project, a 1969 Pontiac GTO the company built for celebrity Kevin Hart.

SEMA took place at the Las Vegas Convention Center October 31-November 3, 2023. This year’s show attracted an estimated 130,000 attendees, including manufacturers and buyers from all over the world. The show covers all aspects of the automotive aftermarket, including performance products, aesthetic enhancements and prestigious modified vehicles.